Boston Search Engine Optimization
Search Engine optimization is the key to having your website found online when people are searching for your products or services that you your business offer. There are a multitude of strategies involved for different industries to accomplish this, but to simplify how SEO works, there are basically two things to keep in mind. Offsite and Onsite optimization.
Offsite optimization consists of increasing the credibility and authority of your website. Almost in the same way that your credit score works. By increasing the the Quality score of your website in the eyes of Google and other Search Engines, there is a higher likelihood that your website will be selected among your competitors when someone searches for related terms online.
Your onsite optimization is telling the search engines about your business. Making the site optimized in such a way that it is easy for them to categorize who you are and what information you have to provide. Google, Bing! and others want to know about your site so they can provide the most relevant results for their users (aka, your consumers)
To say the descriptions we have provided above are an oversimplification is certainly an understatement. There are thousands of details that go into optimizing a website. Depending on your industry and the geographical markets you are looking to compete in can vary your online strategy greatly. Questions need to be asked:
- Do you have a local retail space?
- Do you provide services to multiple cities?
- Do you offer online purchases nationwide?
Each one of these questions can vary your internet marketing strategy a great deal. If you are looking to talk to a professional regarding your particular strategy, we offer a phone consultation free of charge.