Google Marketing Strategy
Google is a search engine that categorizes websites and provide the most relevant sites as results for people typing in search topics (or keywords). Google is free for the most part and businesses are committing more efforts on focusing their time and efforts on trying to land on the first page of the search results for queries that relate to the products and/or services that they offer.
Google is not just for businesses though. Anyone that has a website is listed in these results and often times you will find bloggers, universities, non-profits and any number of other types of organizations showing up in your results. This is because Google and the other search engines want to provide us with a variety of relevant search results. By doing this, it prevents the marketing department of a company as strong as Home Depot for example, from being the top 33 results. Believe me, if every time you searched for something and you had to click through four pages before you found a result other than the same website over and over again, you would stop using that search engine pretty quickly.
Smaller organizations can compete for placement. That is why your local hardware store has just the same chance of showing up above or below a national retailer. If you apply best practices set out by the search engines, you too could show up for “hammer” at no cost other than time and effort.
The trouble is most businesses focus on what they do and do not have the time or the desire to learn about Search Engine Optimization. That is where South Shore SEO comes in. We work with businesses to get them ranked for what matters most. We not only know the online marketing basic techniques that apply to all businesses, but we also customize the strategy to spend the time on efforts that relate to your industry and clients that you are looking to attract.
Whether you are a new business just starting out or have had an online presence that you want to improve, feel free to contact us and we will have a one hour over the phone consultation at no charge.