New England Search Engine Optimization Company
Search engine optimization in Boston is a highly competitive area. When dealing with an entire region, most companies opt to focus their efforts on the largest town or city in the region. This causes companies and organizations within the city limits and those outside to constantly battle for the coveted first page of Google.
- The content on your website – We analyze the text on your website to be sure it is representative of the terms you want to be found for in the search engines.
- How well you are ranking for terms – We do live searches to see how well you rank in Google.
- For what towns you are showing up – Varying those searches with city names gives us a clearer picture of where we need to focus.
- Your online footprint – Online tools give us a map of how to improve your authority online.
- Your Competition – We also check out your competitors to determine the level of difficulty in trying to rank for those terms within the area you want to do business.
While researching your competitors, we determine their online strengths and put a plan into action to improve upon your strategy. We also consider other geographical areas to determine the best ROI for your investment. Perhaps we see that the term “plumbers” is an extraordinarily difficult term to rank for in Boston, but for Quincy, we could provide twice the leads for half the cost. SEO is not a cookie cutter solution. Every industry has different obstacles online depending upon their competition.
How we Optimize for Search Engines
Search engine optimization is the key to having your website found online when people are searching for the products or services that your business offers. There are a multitude of strategies involved for different industries to accomplish this. To simplify how SEO works, there are basically two things to keep in mind.
- Offsite Optimization
- Onsite Optimization
Offsite optimization consists of increasing the credibility and authority of your website. Almost in the same way that your credit score works. By increasing the the Quality score of your website in the eyes of Google and other Search Engines, there is a higher likelihood that your website will be selected among your competitors when someone searches for related terms online.
Your onsite optimization is telling the search engines about your business. Making the site optimized in such a way that it is easy for the search engines to categorize who you are and what information you have to provide. Google, Bing! and others want to know about your site so they can provide the most relevant results for their users (aka, your consumers). We follow the recommendations made by Google for indexing and thereby have better optimized web pages that are more likely to show up in the search results.
To say the descriptions we have provided above are an oversimplification is certainly an understatement. There are thousands of details that go into optimizing a website. Depending on your industry and the geographical markets you are looking to compete in, this can vary your online strategy greatly. Questions need to be asked:
Do you have a local retail space?
Do you provide services to multiple cities?
Do you offer online purchases nationwide?
If you would like to discuss your business and develop a strategy for increasing the number of leads that your website is producing, feel free to request a one hour SEO audit. If you are starting a business and not sure how to get your online presence off the ground, Call us at South Shore SEO.